The Healthy Elephants is a holistic wellness practice founded by Melissa Hsu.

We partnered with THE to develop the brand identity and packaging design for their best-selling B-complex. The identity challenges conventional wellness aesthetics by stripping away unnecessary elements, allowing the quality of the ingredients to speak first.

In developing the brand’s visual narrative, we prioritized sourcing premium packaging materials that reflect the standard of the product inside. The intentional use of texture and color ensures the brand feels warm and inviting amid its elegance.